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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563
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You get a book! : demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L. - 2012
Persistent link: https://www.econbiz.de/10009523347
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Demand for smokeless tobacco : role of magazine advertising
Dave, Dhaval; Saffer, Henry - 2012
Persistent link: https://www.econbiz.de/10009535027
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Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry; Dave, Dhaval; Grossman, Michael - 2012
Persistent link: https://www.econbiz.de/10009562128
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Coarse thinking and persuasion
Mullainathan, Sendhil; Schwartzstein, Joshua; Shleifer, … - 2006
Persistent link: https://www.econbiz.de/10003399941
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How and when to use the political cycle to identify advertising effects
Moshary, Sarah; Shapiro, Bradley T.; Song, Jihong - 2020
Persistent link: https://www.econbiz.de/10012254382
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A theory of bundling advertisements in media markets
Murphy, Kevin M.; Palacios-Huerta, Ignacio - 2016
Persistent link: https://www.econbiz.de/10011609284
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Does cheap talk affect market outcomes? : evidence from eBay
Elfenbein, Daniel W.; Fisman, Raymond; McManus, Brian - 2018
Persistent link: https://www.econbiz.de/10011823112