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453
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431
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7
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6
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6
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6
Waldfogel, Joel
6
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5
Arora, Ashish
5
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5
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5
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5
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1,307
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994
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1
The intergenerational transmission of automobile
brand
preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.
;
Kellogg, Ryan
;
Sallee, James M.
-
2013
Persistent link: https://www.econbiz.de/10010200017
Saved in:
2
You get a book! : demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
-
2012
Persistent link: https://www.econbiz.de/10009523347
Saved in:
3
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke C.
;
Waldfogel, Joel
-
2020
Persistent link: https://www.econbiz.de/10012219570
Saved in:
4
Quality provision, expected firm
altruism
and
brand
extensions
Rotemberg, Julio
-
2010
Persistent link: https://www.econbiz.de/10003925206
Saved in:
5
Do pharmacists buy Bayer? : informed shoppers and the
brand
premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
Saved in:
6
Deep habits
Ravn, Morten O.
;
Schmitt-Grohé, Stephanie
;
Uribe, Martín
-
2004
Persistent link: https://www.econbiz.de/10001916038
Saved in:
7
Brand
loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.
;
Aitken, Murray L.
-
2010
" legislation that sought to balance incentives for
innovation
by establishing finite periods of market exclusivity yet … only on
brand
prices and ignore substitution to lower priced options following loss of patent protection. For the …
Persistent link: https://www.econbiz.de/10008688817
Saved in:
8
The evolution of
brand
preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
-
2010
Persistent link: https://www.econbiz.de/10008991105
Saved in:
9
"Napsterizing" pharmaceuticals : access,
innovation
, and consumer welfare
Hughes, James W.
;
Moore, Michael J.
;
Snyder, Edward A.
-
2002
Persistent link: https://www.econbiz.de/10001702597
Saved in:
10
Intellectual property use in middle income countries : the case of Chile
Fink, Carsten
;
Hall, Bronwyn H.
;
Helmers, Christian
-
2018
Persistent link: https://www.econbiz.de/10011813033
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