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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
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1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
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Eagleson, Geoff K.
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1992
Persistent link: https://www.econbiz.de/10000859351
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
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1997
Persistent link: https://www.econbiz.de/10000960570
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