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~subject:"Marketing"
~type:"book"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
34
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
19
Reutlinger Diskussionsbeiträge zu Marketing und Management
19
Working paper / National Bureau of Economic Research, Inc.
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Erfurter Hefte zum angewandten Marketing
13
SpringerLink / Bücher
12
Working paper / Department of Commerce, College of Business, Massey University
12
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
11
Developments in marketing science: proceedings of the Academy of Marketing Science
10
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
10
Fokus Dienstleistungsmarketing
10
Springer Proceedings in Business and Economics
10
Faculty & research / Insead : working paper series
9
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
9
Series / American Marketing Association
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Marketing theory and applications
8
Proceedings series / American Marketing Association
8
Springer eBook Collection / Business and Economics
8
Working papers / Harvard Business School, Division of Research
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Zeszyty naukowe
8
Acta Universitatis Lodziensis / Folia oeconomica
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Rotterdam Institute for Business Economic Studies
7
VDI-Berichte
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
6
Discussion paper / Center for Economic Research, Tilburg University
6
Discussion paper / Centre for Economic Policy Research
6
ERIM report series research in management
6
Marketingforschung aktuell
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Schriftenreihe Marketing, Management
6
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
6
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
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contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000885243
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2
An empirical study on
marketing
effectiveness : comparing Singapore, Australia and New Zealand
Schoch, Herbert Paul
;
Ghosh, B. C.
-
1996
Persistent link: https://www.econbiz.de/10000934211
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3
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000848318
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4
Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
-
1998
Persistent link: https://www.econbiz.de/10000983092
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5
Understanding institutional designs within
marketing
value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
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6
Complementarities in performance between product innovation,
marketing
innovation and cooperation with clients
Rebane, Tanel
-
2018
Persistent link: https://www.econbiz.de/10011924881
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Intellectual property and
marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
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8
The role of
marketing
departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar
(
contributor
);
Bell, Simon
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003491100
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