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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.
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Ang, Lawrence
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1992
Persistent link: https://www.econbiz.de/10000845118
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Pricing the default option of international sovereign borrowers
Lee, Boon-chye
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Powell, John Gregory
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1989
Persistent link: https://www.econbiz.de/10000842714
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