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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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1
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000885243
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2
An empirical study on
marketing
effectiveness : comparing Singapore, Australia and New Zealand
Schoch, Herbert Paul
;
Ghosh, B. C.
-
1996
Persistent link: https://www.econbiz.de/10000602362
Saved in:
3
The role of
marketing
departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar
(
contributor
);
Bell, Simon
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003491100
Saved in:
4
Intellectual property and
marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
5
An empirical study on
marketing
effectiveness : comparing Singapore, Australia and New Zealand
Schoch, Herbert Paul
;
Ghosh, B. C.
-
1996
Persistent link: https://www.econbiz.de/10000934211
Saved in:
6
Is relationship
marketing
for everyone?
Yau, Oliver H. M.
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001559175
Saved in:
7
Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
-
1998
Persistent link: https://www.econbiz.de/10000983092
Saved in:
8
Understanding institutional designs within
marketing
value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
Saved in:
9
Strategic planning in
marketing
education
Donnan, Michael
-
1988
Persistent link: https://www.econbiz.de/10000847301
Saved in:
10
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000848318
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