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~isPartOf:"Working paper series / Bradford University School of Management"
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Working paper series / Bradford University School of Management
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Dynamics of brand value management of entertainment products : the case of a television game show
Mukherjee, Avinandan
(
contributor
);
Roy, Rahul
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001959468
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