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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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The Advertising Impact of an I...
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Advertising effects
2
Behavioral economics
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Pelsmacker, Patrick de
11
Geuens, Maggie
9
De Cannière, Marie Hélène
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De Houwer, Jan
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Anckaert, Pascal
1
Cauberghe, Verolien
1
Driesen, Liesbeth
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Faseur, Tine
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Janssens, Wim
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Rayp, Glenn
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Vantomme, Delphine
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
International journal of advertising : the quarterly review of marketing communications
18
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
16
Journal of marketing communications
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of Business Research
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
International Marketing Review
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
European Advertising Academy
3
Journal of business ethics : JOBE
3
Journal of service management
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of electronic commerce : IJEC
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Journal of Social Marketing
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Journal of advertising
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
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Online Information Review
2
South African journal of economic and management sciences
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ECONIS (ZBW)
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
4
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003628146
Saved in:
5
Explicit and implicit determinants of fair-trade buying behavior
Van Tomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2005
Persistent link: https://www.econbiz.de/10003243465
Saved in:
6
The effect of norms, attitudes and habits on speeding behavior : scale development and model building and estimation
Pelsmacker, Patrick de
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003368473
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
9
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
10
Are fair trade labels good business? : Ethics and coffee buying intentions
Pelsmacker, Patrick de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
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