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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Advertising effects
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Pelsmacker, Patrick de
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Geuens, Maggie
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
43
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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KBI
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of operational research : EJOR
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International Marketing Review
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Journal of Business Research
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of market research : JMRS ; the journal of the Market Research Society
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
2
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
3
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003628146
Saved in:
4
Explicit and implicit determinants of fair-trade buying behavior
Van Tomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2005
Persistent link: https://www.econbiz.de/10003243465
Saved in:
5
The effect of norms, attitudes and habits on speeding behavior : scale development and model building and estimation
Pelsmacker, Patrick de
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003368473
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6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
8
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
9
Are fair trade labels good business? : Ethics and coffee buying intentions
Pelsmacker, Patrick de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
Saved in:
10
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
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