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~isPartOf:"Working papers / Centre for Market driven Innovations : WP"
~language:"eng"
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Working papers / Centre for Market driven Innovations : WP
Staff Paper
44
Working paper / National Bureau of Economic Research, Inc.
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Working paper / Department of Commerce, College of Business, Massey University
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How the service function can help industrial firms to become market driven
Langerak, Fred
;
Commandeur, Harry R.
;
Napel, J. M. ten
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1995
Persistent link: https://www.econbiz.de/10000924072
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A
marketing
manager's view on successful high tech launch strategies
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421254
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3
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421278
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