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De invloed van bedrijfstak- en markt-omstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
Langerak, Fred; Napel, J. M. ten - 1997
Persistent link: https://www.econbiz.de/10000956239
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How the service function can help industrial firms to become market driven
Langerak, Fred; Commandeur, Harry R.; Napel, J. M. ten - 1995
Persistent link: https://www.econbiz.de/10000924072
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421278