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N.S.B. Gras, the father of Business History in the United States, argued that the era of mercantile capitalism was … the most important premodern mercantile innovations, from maritime insurance contracts and partnership agreements to the …
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We examine how heterogeneity in customers' multi-homing tendencies affects a platform's response to new entrants in its market. We develop a formal model to generate empirical predictions and then test them leveraging a historical setting: TV broadcast station entry into local newspaper markets...
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