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Market effects of sponsored search auctions
Motta, Massimo; Penta, Antonio - 2022
Persistent link: https://www.econbiz.de/10013348426
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The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna (contributor); Tribó, Josep A. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003428051
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon; Shelegia, Sandro - 2019
Persistent link: https://www.econbiz.de/10012169806
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Tweeting for money : social media and mutual fund flows
Gil-Bazo, Javier; Imbet, Juan F. - 2022
Persistent link: https://www.econbiz.de/10014226609
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Generating brand equity through corporate social responsibility to key stakeholders
Torres i Lacomba, Anna; Bijmolt, Tammo H. A.; Tribó, … - 2010
Persistent link: https://www.econbiz.de/10008665454
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Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio; … - 2021
Persistent link: https://www.econbiz.de/10012813869
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Opinion dynamics via search engines (and other algorithmic gatekeepers)
Germano, Fabrizio; Sobbrio, Francesco - 2017
Persistent link: https://www.econbiz.de/10011686514
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Self-preferencing and foreclosure in digital markets : theories of harm for abuse cases
Motta, Massimo - 2022
Persistent link: https://www.econbiz.de/10014226234
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The effects of uncertainty avoidance on brand performance : marketing creativity, product innovation and the brand duration
Giarratana, Marco S. (contributor); Torres, Anna (contributor) - 2007
Persistent link: https://www.econbiz.de/10003428046
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A leverage theory of reputation building with co-branding : complementary in reputation building
Choi, Jay Pil (contributor); Jeon, Doh-Shin (contributor) - 2007
Persistent link: https://www.econbiz.de/10003428235