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Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian - 1993
Persistent link: https://www.econbiz.de/10000865051
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Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435
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Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100
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Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000978551
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti - 1998
Persistent link: https://www.econbiz.de/10000997331
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Network management as a set of dynamic capabilities
Möller, Kristian; Svahn, Senja; Rajala, Arto - 2002
Persistent link: https://www.econbiz.de/10001695639
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Business suppliers' value-creation potential : a capability-based analysis
Möller, Kristian; Törrönen, Pekka - 2002
Persistent link: https://www.econbiz.de/10001695642