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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Network management as a set of dynamic capabilities
Möller, Kristian; Svahn, Senja; Rajala, Arto - 2002
Persistent link: https://www.econbiz.de/10001695639
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Strategic business nets : their types and management
Möller, Kristian; Rajala, Arto; Svahn, Senja - 2002
Persistent link: https://www.econbiz.de/10001695645
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
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A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
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Intraorganizational relationships and business performance : an empirical examination
Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000997325
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435
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Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000978551
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti - 1998
Persistent link: https://www.econbiz.de/10000997331