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~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
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2011
Persistent link: https://www.econbiz.de/10009356151
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
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3
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
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2011
Persistent link: https://www.econbiz.de/10009376827
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4
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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5
The rigid nature of time elasticity : temporal shrinkage and distance insensitivity
Kim, B. Kyu
;
Iyengar, Radha
-
2011
Persistent link: https://www.econbiz.de/10009504185
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6
Network stability and social contagion on the mobile internet
Ghose, Anindya
;
Han, Sang Pil
;
Iyengar, Radha
-
2011
Persistent link: https://www.econbiz.de/10009504186
Saved in:
7
A decision analysis framework for analyzing demand for sport events
Iyengar, Radha
;
Eliashberg, Jehoshua
-
2011
Persistent link: https://www.econbiz.de/10009504187
Saved in:
8
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
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2012
Persistent link: https://www.econbiz.de/10009505617
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