The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...

The US trade policy contributed to the Big Three US automakers completely dominating the US and World auto markets. Today, the Big Three no longer overwhelming dominate their major competitors. Foreign 'transplants' have built major production facilities on US soil, while simultaneously the Big...

The US trade policy contributed to the Big Three US automakers completely dominating the US and World auto markets. Today, the Big Three no longer overwhelming dominate their major competitors. Foreign 'transplants' have built major production facilities on US soil, while simultaneously the Big...