<a href="http://www.youtube.com/user/worldscientific#p/u/0/motNYu4eTFw">Video</a> ¡ª Prof. Eugene Fitzgerald talks about the process of innovation and introduces <i>Inside Real Innovation</i>. <i>Read more about the authors' interview/article with <a href="http://www.inc.com/magazine/20101201/mit-eugene-fitzgerald-understanding-innovation.html#">Inc.</a> and <a href="http://blogs.forbes.com/ciocentral/2011/01/31/why-the-government-needs-to-invest-in-innovation/">Forbes.</a></i> This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators...

Since the 1990s, Japanese firms have sought to expand their capacity for innovation by incorporating Western management practices into their organizational culture. This combination of Japanese and Western management practices has been highly successful — Japanese firms are presently at...

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and...

This book is based on a highly successful joint project between the University of Cambridge and the Massachusetts Institute of Technology (MIT), under the auspices of the Cambridge-MIT Institute. The project brings together communities of highly diverse individuals to share and learn how to be...