<a href="http://www.youtube.com/user/worldscientific#p/u/0/motNYu4eTFw">Video</a> ¡ª Prof. Eugene Fitzgerald talks about the process of innovation and introduces <i>Inside Real Innovation</i>. <i>Read more about the authors' interview/article with <a href="http://www.inc.com/magazine/20101201/mit-eugene-fitzgerald-understanding-innovation.html#">Inc.</a> and <a href="http://blogs.forbes.com/ciocentral/2011/01/31/why-the-government-needs-to-invest-in-innovation/">Forbes.</a></i> This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators...

Since the 1990s, Japanese firms have sought to expand their capacity for innovation by incorporating Western management practices into their organizational culture. This combination of Japanese and Western management practices has been highly successful — Japanese firms are presently at...

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and...

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of...