<a href="http://www.youtube.com/user/worldscientific#p/u/0/motNYu4eTFw">Video</a> ¡ª Prof. Eugene Fitzgerald talks about the process of innovation and introduces <i>Inside Real Innovation</i>. <i>Read more about the authors' interview/article with <a href="http://www.inc.com/magazine/20101201/mit-eugene-fitzgerald-understanding-innovation.html#">Inc.</a> and <a href="http://blogs.forbes.com/ciocentral/2011/01/31/why-the-government-needs-to-invest-in-innovation/">Forbes.</a></i> This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators...

Since the 1990s, Japanese firms have sought to expand their capacity for innovation by incorporating Western management practices into their organizational culture. This combination of Japanese and Western management practices has been highly successful — Japanese firms are presently at...

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and...

This book is based on a highly successful joint project between the University of Cambridge and the Massachusetts Institute of Technology (MIT), under the auspices of the Cambridge-MIT Institute. The project brings together communities of highly diverse individuals to share and learn how to be...

This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when...

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of...