Moutinho, Luiz (contributor); Huarng, Kun-Huang (contributor) - World Scientific Publishing Co. Pte. Ltd.
, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or … to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models … current research being conducted in the field.<b>Contents:</b> <ul> <li><b><i>Statistical Modelling:</i></b> <ul> <li>A Review …