Purpose – This paper aims to provide a practical framework to develop a clear positioning strategy for tourism in post …-war Sri Lanka develop inbound tourism?” “Positioning” is defined as a pivotal concept in marketing and five key steps in … strategy for Sri Lanka Tourism is analysed. Findings – A clear positioning strategy for tourism in post-war Sri Lanka should …

Purpose – This paper aims to analyze the current state of tourism in Sri Lanka and make practical suggestions for the … Lanka develop inbound tourism?” An analytical approach is taken to discuss potential growth of tourism in Sri Lanka from … 2013 to 2016. Findings – 26 years of war affected tourism in Sri Lanka negatively and a dramatic turnaround came when the …

Purpose – This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients … needed to ensure the future success of tourism in Sri Lanka. Design/methodology/approach – The paper is based on an interview … covering eight questions in the context of a strategic overall question: “how might post-war Sri Lanka develop inbound tourism …

Purpose The goal of this paper is to narrate about tourism in Sri Lanka in the context of the current pandemic and … other challenges and identify innovative solutions to rebuild tourism. Design/methodology/approach This qualitative study … 2009, tourism grew to unprecedented levels over the next ten years. Sri Lanka had formulated strategies to attract six …

This e-book investigates the implications of evolving patterns of travel annd tourism for developing nations. It … relevant variables. Specifically, what are implications for emerging economies and for tourism-dependent developing economies …

Purpose – This paper aims to provide a backdrop for the Worldwide Hospitality and Tourism Themes (WHATT) theme issue on … tourism in Sri Lanka. Design/methodology/approach – This paper is written in the context of a strategic question: “how might … post-war Sri Lanka develop inbound tourism?” A narrative approach is taken to cover a period of 46 years. Findings – 26 …

Purpose – This paper aims to analyse the current state of tourism in Sri Lanka and make practical suggestions for a …-war Sri Lanka develop inbound tourism?” An analytical approach is taken to discuss the practicality of the tourist arrival … sustainably developed tourism industry in the future. Practical implications – Addressing six key challenges and incorporating six …

Purpose – The objective of this paper is to provide a backdrop to the Worldwide Hospitality and Tourism Themes (WHATT …) theme issue on developments in hospitality and tourism in India and its contribution to economic growth. Design …/methodology/approach – The paper narrates the growth potential of tourism in India and provides a perspective on the conduct of a roundtable …

Purpose – The paper aims to provide a holistic perspective on various dimensions of sustainable tourism. The discussion … tourism, strengths of the industry, challenges faced and policy implications for the government. Findings – The paper explores … the economic importance of sustainable tourism by outlining the strengths and challenges of the Indian tourism industry …

Purpose – India considers tourism a high‐potential sector in terms of its contribution to employment generation and …