Purpose The article aims to introduce the strategic question and demonstrate its relevance and reality. It also profiles the articles selected for the annual global trends issue and explains how they illustrate the various angles impacting the adoption of a new paradigm to measure tourism...

Purpose The purpose of this article is to critically review the contributions made by the global trends issue participants and to present the lines of action in the form of a proposal for measuring tourism success that is based on a clear move towards sustainability. Design/methodology/approach...