Purpose – The purpose of this paper is to provide an insight into the purpose and development of responsible and sustainable tourism. Moreover, to present a critique of existing approach taken and to provide industry solutions towards key aspects, such as nature area tourism, eco‐tourism,...

Purpose This study aims to analyze the possibilities for the development of an association of the most beautiful villages of Russia using an experience economy approach. Design/methodology/approach This study uses a case study approach based on the practices of the federation of the most...

Purpose – The aim of this article is to explore wildlife value orientation (WVO) beliefs of community members involved in the Miso Walai Homestay program in Lower Kinabatangan, Sabah. Design/methodology/approach – The researcher utilized the qualitative method of thematic analysis and the...

Purpose – It has been acknowledged that tourism can play a role in employment creation and in raising the rural community's standard of living. This paper aims to examine the economic benefits emanating from tourism development for a local community in the area of Kinabalu National Park,...

Purpose – This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social responsibilities of the local stakeholders and the related local authorities. Design/methodology/approach...

Purpose – The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia. Design/methodology/approach – Based on the theme...

Purpose – The purpose of this paper is to provide a better understanding of the long-term viability of community-based tourism (CBT) as a development tool in rural tourism, and how the best practice from the Asia Pacific region can be used to strategize the nine-stage plan to develop and...

Purpose – The purpose of this study is to report the findings of a benchmarking exercise among official tourism websites of five Southeast Asian countries. website benchmarking, namely, a strategy used to evaluate and compare website quality, has been widely used within the context of tourism...

Purpose – This study aims to examine the direct influence of perceived destination quality on tourists’ behavioural intentions and the indirect effect through satisfaction, in the context of rural tourism destinations in Malaysia. It also aims to investigate how tourists’ socio-demographic...

Purpose – The purpose of this paper is to share information on how the advantages of tourism are both a result and a determinant of the quality of life in rural areas. Consequently, it is one of the main factors for sustainable development in the social context. Design/methodology/approach –...