Miller, DeMond Shondell; Gonzalez, Christopher; Hutter, Mark - In: Worldwide Hospitality and Tourism Themes 9 (2017) 2, pp. 196-215
phenomena of phoenix tourism, which focuses on the transformation and rebirth of places following death and disasters. Design …-branding of images once associated with death and darkness to enhance a destination’s resilience. Practical Implications For local … redefine an image of a tourist destination “overcoming”, and eventual “rebirth” serves to re-calibrate resilience of the …