Mura, Paolo; Pahlevan Sharif, Saeed - In: Worldwide Hospitality and Tourism Themes 7 (2015) 5, pp. 440-452
Purpose – The purpose of this study is to report the findings of a benchmarking exercise among official tourism websites of five Southeast Asian countries. website benchmarking, namely, a strategy used to evaluate and compare website quality, has been widely used within the context of tourism...