Fraga, Vitor - In: Worldwide Hospitality and Tourism Themes 8 (2016) 6, pp. 705-710
Purpose The purpose of this paper is to present and analyse the recently launched strategic and marketing tourism plan … for the Azores and how this is being used to foster tourism development in the region. Design/methodology/approach The … world tourism markets. To maintain and further expand the benefits of tourism, a tourism strategy, deeply rooted in …