Purpose This introductory paper aims to provide an overview of the significance of the theme issue. Design/methodology/approach This paper sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the...

Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial,...

Purpose The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team. Design/methodology/approach This paper uses structured questions to enable the theme...

Purpose This study aims to focus on the phenomenon of “over-education” characterized by a discrepancy between education provided and the needs of the economy vis-à-vis employment. The study considers this issue with reference to tourism and courses taught in the field. Specifically, the...

Purpose This study offers insights on the sustainable development goals (SDGs) initiatives of five international hotels, namely, Ibis Getafe, NH Hotels, Occidental Hotels and Resorts, Mariposa Hotel and the Zanzibar Collection. The objective is to show how hoteliers around the world engage in...

Purpose The purpose is to provide an overview as to how the sustainable development goals (SDGs) are being implemented by countries with different tourism requirements and resources. In so doing, this theme issue presents case studies from across the globe and examines them from academic and...

Purpose This concluding paper filters out the main points relating to the achievement of the sustainable development goals (SDGs) arising from the theme issue. The aim is to provide an insight as to how the hospitality and tourism industry is aligning its actions with the SDGs given the backdrop...

Purpose The purpose of this paper is to offer an insight of the role of the African Union (AU) and the Economic Social and Cultural Council (ECOSOCC) in implementing the sustainable development goals (SDGs) for the air transport sector and the tourism industry. The objective is to show how the...