In diesem Papier wird der Frage nachgegangen, ob der Wertekontext der Nachhaltigkeit mit den Mitteln des Eventmarketing erlebnisreicher vermittelt werden kann. Um diese Frage zu reflektieren, werden zunächst einige Theorie geleitete Überlegungen angestellt, um Nachhaltigkeit und Eventmarketing...

Sustainable production and the sustainable use of biotic resources have become increasingly significant. This results in the demand by society for a sustainable use of biotic resources especially within the nutrition sector. But also their use for industrial purposes had led research and...

Der Autor diskutiert vor dem Hintergund veränderter Handlungsspielräume undOrganisationsmuster die Aufgaben und Herausforderungen einer innovativen Regionalpolitik. Globalisierung und nachhaltige Regionalentwicklung werden hierbei als komplementäre Zielbereiche angesehen, die bei einem...

The paper sketches out a theoretical framework for analysing the interplay between eco-efficiency, cognition and institutions. It derives from analytical shortfalls of the prevailing literature, which features strongly engineering and business economics, by using insights from New Institutional...

The article analyses Japanese approaches to dealing with eco-efficiency from an institutional perspective. Our main outlook is that though promising attempts have been made despite the overall economic crisis, a better horizontal coordination among both administrations and businesses is...

During the UNCED conference in Rio de Janeiro 1992 unsustainable consumption and production patterns were identified as one of the key driving forces behind the unsustainable development of the world (Agenda 21, chapter 4). These consumption and production patterns are based on the European...