Similar Search Results

Does message content matter in negative publicity? A study with young athletes emulating pros

Özdinç, Yalim; Özdinç, Özlem - In: Young Consumers 16 (2015) 3, pp. 332-347

is strong among the youth, findings also indicate that young people, unlike adults, react naively to CeNM. …

Persistent link: https://www.econbiz.de/10015044631

Snapshot 2001: strategies for the youth market

Newall, Toby; Steel, Louise - In: Young Consumers 3 (2002) 2, pp. 9-16

their views on the consumer environment; the article is based on RDSi’s Youth2 research. Acknowledges that many marketers …

Persistent link: https://www.econbiz.de/10015043981

Latin American youth

Garcia‐Gonzalez, Jorge - In: Young Consumers 3 (2002) 2, pp. 17-24

various Latin American countries. Discusses the influences on youth attitudes, beliefs and behaviour: identity and groups, the …

Persistent link: https://www.econbiz.de/10015043982

US kids and British children ‐ identical or incomparable?

Powell, James; Wicken, Geoff - In: Young Consumers 3 (2002) 3, pp. 33-40

Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds … Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share … considerable scope for marketers of goods such as sportswear and web‐based activities; differences between the youth in the two …

Persistent link: https://www.econbiz.de/10015043993

One tune no longer fits all

Scott, Bryan - In: Young Consumers 3 (2002) 3, pp. 49-56

Examines the relationships between popular music and youth in contemporary Britain. Argues that in the last decade the …

Persistent link: https://www.econbiz.de/10015043995

Snapshots of youth: the lives of late teens across the world

Byfield, Sheila - In: Young Consumers 3 (2002) 4, pp. 15-20

Explains the findings of Snapshots of Youth, a study by Mindshare into the behaviour and attitudes of young people …

Persistent link: https://www.econbiz.de/10015043999

Kids and media

Cooke, Rachel - In: Young Consumers 3 (2002) 4, pp. 29-36

Uses historical data to examine emergent trends in media aimed at children; the intention is to detail the globalised “Bedroom Culture” phenomenon which has been identified in the UK and USA as signifying a move from outdoors to indoors and from active to passive pursuits. Shows how the...

Persistent link: https://www.econbiz.de/10015044001

Building brand dialogue with mobile marketing

de Kerckhove, Anne - In: Young Consumers 3 (2002) 4, pp. 37-42

Looks at ways that marketers can use the ubiquitous mobile phone as a channel to the youth market. Emphasises that …

Persistent link: https://www.econbiz.de/10015044002

The youth cultural icon of the 21st century

Dhaliwal, Josh - In: Young Consumers 4 (2003) 1, pp. 29-34

Examines the impact of the mobile phone on children and young adults. Emphasises that children view the mobile phone in quite a different way from that of adults, who regard it from as functional; young people regard the mobile phone as more controllable than PCs or the internet, and like to...

Persistent link: https://www.econbiz.de/10015044011

Selling politics to young people

White, Clarissa - In: Young Consumers 4 (2003) 2, pp. 41-46

specifically aimed at youth. Concludes that a balance is needed between engaging young people in the democratic process and …

Persistent link: https://www.econbiz.de/10015044021