Bulut, Cagri; Nazli, Murat; Aydin, Erhan; Haque, Adnan Ul - In: Young Consumers 22 (2021) 2, pp. 306-319
Purpose: This study aims to demonstrate how greenwashing perceptions shape the effect of environmental concern on post-millennials purchasing behavior. Design/methodology/approach: Based on 174 responses gathered through a street survey method from 5 different universities in Turkey, data are...