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media on the map: internet, telephones, TV, magazines, radio, movies and newspapers. Emphasises the complexity of the … internet: millennials want advertisers to erect signposts and on‐ramps on the information superhighway.  …
Persistent link: https://www.econbiz.de/10015044053
Explains the issue facing social networking sites, which are internet based communities of people with similar …
Persistent link: https://www.econbiz.de/10015044142
Purpose – The marketing of food products to children through online media has grown rapidly in recent years … marketing of food to children. This study seeks to examine policies related to food marketing in three high‐income countries … online marketing of food products to children in the three countries studied in the authors' research, France, Spain, and the …
Persistent link: https://www.econbiz.de/10015044322
Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for...
Persistent link: https://www.econbiz.de/10015044445
school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools …
Persistent link: https://www.econbiz.de/10015044473
of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of … of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were … debates about responsible marketing to children. Originality/value – This article provides a qualitatively rich snapshot of …
Persistent link: https://www.econbiz.de/10015044654
relationships ‐ but creative marketing is what counts most.  …
Persistent link: https://www.econbiz.de/10015043981
marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …
Persistent link: https://www.econbiz.de/10015043983
Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …
Persistent link: https://www.econbiz.de/10015043988
which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …
Persistent link: https://www.econbiz.de/10015043989