suggest that children are naturally inclined to be persuaded by advertising messages, regardless of their level of involvement … believing an ad’s message has strong implications for advertising practitioners.  …

Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of …‐broadcast advertisements, promotions and direct marketing. Discusses the issues of safety, physical, mental and moral harm; recognising … the advertising of medicines, weight control or slimming products, distance selling, and lotteries, pools and bingo; the …

on advertising; it is aimed at schoolchildren aged six to 11, is funded by the media industry and supported by Ofcom, the … UK government and the European Commission. Introduces the Responsible Advertising and Children group, which Jackson also … effective than outright advertising bans. Outlines the Media Smart programme, which consists of three modules with materials and …

Outlines Mexican law as it relates to advertising to children: the Federal Law on Radio and Television, the Federal … Health Code, and the Federal Consumer Protection Law, plus three major ethics codes which cover advertising and are … Advertising Agencies. Lists the general rules for advertising to children, which pay attention to their credulity, and to the need …

advertising honesty, transparency and balance.  …

Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward … childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this … works in Europe: a code of advertising practice is created, based on the codes of the International Chamber of Commerce, and …

Indicates some problems facing marketers in the Netherlands, especially the recently proposed ban on advertising to …: this forms a unique alliance between the government, media, consumer organisations, industry and advertising agencies … covered awareness of the commercial environment, and recognising, understanding and appraising advertising. Outlines the …

Introduces the Food Advertising Unit (FAU), a coalition of multinational food companies, advertising agencies and the … broadcast media which operates under the auspices of the Advertising Association as a centre for information and research on … advertising for children; and the Food and Drink Federation (FDF) which represents the UK food and soft drinks industry. Reports …

life satisfaction, new Ofcom powers to enforce content labelling for entertainment, and ending abuses in Internet marketing …

’s corporate marketing teams are now trying to assess what children want, and the problems involved in designing questionnaires for …