Islam, Tahir; Sheikh, Zaryab; Hameed, Zahid; Khan, … - In: Young Consumers 19 (2018) 1, pp. 19-37
Purpose: The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world, materialism is a crucial phenomenon of the modern age. According to social comparison theory, comparisons are a...