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Objects for a “healthy lifestyle”: children's material culture and physical activities

Garnier, Pascale - In: Young Consumers 14 (2013) 4, pp. 331-341

values which introduce children to the universe of sport's consumption. Design/methodology/approach – The research is …

Persistent link: https://www.econbiz.de/10015044461

Children as football fans: an exploratory study of team and player connections

Thomson, Elizabeth; Williams, Russell - In: Young Consumers 15 (2014) 4, pp. 323-341

Purpose – The purpose of this paper is to explore children’s relationships with football teams and players and the influences on these. Design/methodology/approach – A child-centric (Banister and Booth, 2005) inductive qualitative approach was utilised to capture children’s voices. The...

Persistent link: https://www.econbiz.de/10015044624

Dissuasion: the Elaboration Likelihood Model and young children

McAlister, Anna R.; Bargh, Danielle - In: Young Consumers 17 (2016) 3, pp. 210-225

Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for...

Persistent link: https://www.econbiz.de/10015044445

Children's food meanings and eating contexts: schools and their surroundings

Horta, Ana; Truninger, Monica; Alexandre, Silvia; … - In: Young Consumers 14 (2013) 4, pp. 312-320

school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools …

Persistent link: https://www.econbiz.de/10015044473

Parents' views of supermarket fun foods and the question of responsible marketing

Den Hoed, Rebecca C.; Elliott, Charlene - In: Young Consumers 14 (2013) 3, pp. 201-215

of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of … of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were … debates about responsible marketing to children. Originality/value – This article provides a qualitatively rich snapshot of …

Persistent link: https://www.econbiz.de/10015044654

Snapshot 2001: strategies for the youth market

Newall, Toby; Steel, Louise - In: Young Consumers 3 (2002) 2, pp. 9-16

relationships ‐ but creative marketing is what counts most. …

Persistent link: https://www.econbiz.de/10015043981

Marketing toys by developmental stages

Szymanski, Marianne - In: Young Consumers 3 (2002) 2, pp. 25-32

marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …

Persistent link: https://www.econbiz.de/10015043983

Preventing ethical problems when marketing to minors

Paine, Whiton S.; Stewart, Karen; Kruger, Evonne - In: Young Consumers 3 (2002) 2, pp. 69-80

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …

Persistent link: https://www.econbiz.de/10015043988

Wireless marketing: the linking value of text messaging

Jones, Andrew - In: Young Consumers 3 (2002) 2, pp. 39-44

which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …

Persistent link: https://www.econbiz.de/10015043989

US kids and British children ‐ identical or incomparable?

Powell, James; Wicken, Geoff - In: Young Consumers 3 (2002) 3, pp. 33-40

Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share a sophisticated common culture, with most but not...

Persistent link: https://www.econbiz.de/10015043993