Purpose Young consumers represent a significant purchasing group, but little is known about how they make money management decisions. This study aims to identify and classify different approaches to money management that may impact purchasing behaviour. Design/methodology/approach Data from...

Purpose – Family, media and peer pressure seem to influence adolescent development activating the perception and internalisation of thin ideals that may trigger dieting, bingeing and other self-harming disorders. The proliferation of problematic online content consumed and produced by young...

Purpose – The purpose of this study is to enhance the knowledge of advertising effects of nature of advergame (game speed) on gamers’ brand recall and attitude. More specifically, this study investigates varying effects of game speed in advergames on young Indian gamers’ brand recall and...

Purpose The purpose of this paper is to explore snacking behavior and perspectives on healthy and unhealthy food choices among adolescents in Mainland China. Design/methodology/approach Four focus-group interviews were conducted. Altogether 24 participants were recruited in Changsha, a...

Purpose This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs). Specifically, the study provides an initial understanding for the liking/disliking of different SNSs, factors...

Purpose The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers. Design/methodology/approach This paper adapts the lifestyle scale developed by He et al. (2010) and the Actual Commitment scale to the Indian context to...

Purpose The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is to refine the Scanzoni’s sex role orientation scale (SSRS) in the Indian context....

Purpose This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self-consciousness and...

Purpose – This study aims to examine changes in the strength of attachment to role models (strong, weak) and in the levels of commitment to the brands endorsed by role models (high, moderate, low) by exposing young athletes emulating sport stars to celebrity-engendered negative messages...

Purpose – This paper aims to offer both a practical and reflective stance on a longitudinal multi-method interpretive consumer research project carried out with tween girls. Design/methodology/approach – This multi-layered approach to data collection, involving qualitative diaries,...