experience advertising in a historical perspective, how the view of the child has changed and how the presentation of the “good … on the backstage to the very front of the stage in experience advertising during the four decades examined. Moreover, the … actors to advertising copy and imagery. These marketing professionals have from early on addressed children in their own …

Maps differences among Danish children of 5‐18 years from the perspective of children as consumers; Denmark is a …

currency, a reward and loyalty currency that children collect from promotions and advertising, including on‐pack, online, at …

consumers. Findings – It was found that consumers generally have little knowledge about toys or the toy industry but that any … concerning their benevolence. They should, however, also look for other ways of communicating such care to consumers both …

hypotheses. Findings – The relationship between the internet‐enabled, domain‐specific knowledge acquisition of young consumers … that the youth market is large and growing in its own right. It also seems possible, though, that many young consumers will …

Purpose – This study aims to investigate young consumers' compulsive buying tendency from the perspective of … young consumers' compulsive buying. Design/methodology/approach – A self‐administered survey was distributed to a class at a … have a strong, significant and direct influence on young consumers' compulsive buying tendency. Public self …

consumers go through during the shopping process are not predominantly negative or positive. Instead, young consumers move up …. A bargain is defined as a good deal, or a situation in which the consumers perceive they get mental satisfaction from …/implications – This study was focused on adolescent consumers. Although this age group is considered suitable for conducting a study of …