Purpose – This study aims to examine aspects of children’s sustainability socialization. Many studies examine children’s attitudes to sustainability. However, few studies build an understanding of how, where and when children are socialized to sustainability. Design/methodology/approach...

Purpose – The purpose of this work was to identify segments of the US teen girl market based on the importance that these consumers assign to various product attributes in the apparel purchase decision process and to characterize these consumer segments in relation to their engagement in...

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly inappropriate managerial attitudes: for instance that minors are basically small adults, that parents rather than companies should protect children in the marketplace, that all marketing is...

Discusses the hot topic of anti‐brand activity, in particular the dangers of treating children as mini‐adults in marketing, and the issue of anti‐fast food campaigns; the article is based on a speech of Malcolm Earnshaw, Director General of the ISBA. Summarises some current press coverage...

Considers the role of the marketing agency in creating children’s marketing strategies, especially their responsibility to ensure that brands target children in a fair and ethical way. Begins with the client brief, using the example of Marks and Spencer’s Back to School campaign, designed by...

Suggests how producers, marketers and advertisers can respond to the debate on marketing to children, especially the concerns about obesity. Emphasises that denial of the problems is not an option, and that simple unawareness on the part of parents accounts for some of the unhealthy eating...

Interviews Paul Jackson, chairman of Media Smart, which is a UK media literacy programme founded in 2002 and focusing on advertising; it is aimed at schoolchildren aged six to 11, is funded by the media industry and supported by Ofcom, the UK government and the European Commission. Introduces...

Outlines Mexican law as it relates to advertising to children: the Federal Law on Radio and Television, the Federal Health Code, and the Federal Consumer Protection Law, plus three major ethics codes which cover advertising and are promulgated by the Communications Council, the Mexican...

Reviews the history of advertising to children in the USA since the baby boomer generation of post‐World War 2 and the advent of television. Describes how toys were marketed in order to sell cereals, and sweetened cereals were introduced to appeal to children. Outlines the growth of regulation...

Looks at how food and drink have been marketed to children over the last 15 years. Shows how the “compression culture” of the 1990s, where parents were cash rich and time poor, combined with trends towards fewer children, dual income families and rising divorce rates to foster parental...