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Pillot de Chenecey, Sean - In: Young Consumers 6 (2005) 2, pp. 40-43

Examines what thinkers have said about the nature of play, in particular its value to adults, and its relation to happiness and goals. Shows how play is natural to the digital generation, as back packers travelling around the world. Cites the pronouncements of writers like philosophers...

Persistent link: https://www.econbiz.de/10015044088

Brands and gaming: are you ready to play?

Farrand, Tom; Nichols, David; Rowley, Tom; Avery, Matt - In: Young Consumers 7 (2006) 2, pp. 8-13

Shows how the gaming industry is now bigger than film, music and video, with PlayStation better than all other …, are including gaming content, while the supremacy of American Hollywood‐type entertainment may decline in the face of … gaming’s popularity. Recounts an early example of a highly successful video game and brand promotion; this was virtual …

Persistent link: https://www.econbiz.de/10015044137

Investigating fashion disposition with young consumers

Young Lee, Ji; Halter, Holly; Johnson, Kim K.P.; Ju, Haewon - In: Young Consumers 14 (2013) 1, pp. 67-78

identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the … motivations for disposal were identified as well as the need for education on how to dispose of clothing items in socially …

Persistent link: https://www.econbiz.de/10015044325

Video research: a way forward for the industry

Geeson, Andrea - In: Young Consumers 8 (2007) 2, pp. 117-118

Purpose – The purpose of this paper is to increase awareness of the benefits of using video in research, especially for … studies involving young children. Design/methodology/approach – The paper points out the benefits of the use of video …‐based research. Findings – The paper suggests that video‐based research can work alongside traditional research techniques – by …

Persistent link: https://www.econbiz.de/10015044174

Binge watching and college students: motivations and outcomes

Panda, Swati; Pandey, Satyendra C. - In: Young Consumers 18 (2017) 4, pp. 425-438

Purpose The purpose of the paper is to explore various motivations that influence college students to spend more time … binge watching and the subsequent gratifications. Video streaming websites such as Netflix and Amazon Video have changed the … the overall wellbeing of college students and strategic implications for video streaming companies. …

Persistent link: https://www.econbiz.de/10015044577

Social needs in Finnish young adults’ mundane consumption

Syrjälä, Henna; Leipämaa-Leskinen, Hanna; Laaksonen, … - In: Young Consumers 16 (2015) 3, pp. 301-315

Purpose – This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors. Design/methodology/approach – The study draws on literature on the fundamental importance of social needs for...

Persistent link: https://www.econbiz.de/10015044662

Generation XO ‐ from “slacker” to vigilant family gatekeeeper

Coughlin, Ron; Wong, Tom - In: Young Consumers 4 (2003) 4, pp. 25-30

Discusses how the teenagers of Generation X have now grown into responsible tax‐paying home‐owners, in contrast to their “whatever” attitude to life when they were adolescents. Investigates the sort of parents they have become, calling these erstwhile “slackers” Generation XO (hugs...

Persistent link: https://www.econbiz.de/10015044037

Mobile marketing to millennials

McCasland, Mitch - In: Young Consumers 6 (2005) 3, pp. 8-13

Discusses the relevance of mobile phone technology in marketing to young consumers aged between 18 and 22; these are the millennials who are heavy mobile phone users and often the architects of change in US culture. Shows how permission is vital in connecting with these consumers interactively:...

Persistent link: https://www.econbiz.de/10015044092

The stay at home generation

Rolfe, Julian - In: Young Consumers 6 (2005) 3, pp. 14-17

Reports on the recent study “The Stay at Home Generation” from Vegas, the youth market research division of Synovate; it is based on in‐depth interviews with young adults in the UK, the USA and Canada. Outlines results from the Survey of English Housing which show that no fewer than 58 per...

Persistent link: https://www.econbiz.de/10015044093

Youth – lifestyle, expectation and media

King, Katharine - In: Young Consumers 7 (2006) 2, pp. 22-29

Characterises modern young people as adventurous, high‐tech and time‐poor, and reviews how media and brands are attempting to evolve to match the needs of this market. Focuses on how the UK’s fourth largest daily national newspaper “Metro” has designed itself to fit the urban 18‐24...

Persistent link: https://www.econbiz.de/10015044139