Shaheen, Musarrat; Zeba, Farrah; Chatterjee, Namrata; … - In: Young Consumers 21 (2019) 2, pp. 137-153
Purpose: Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer...