Christensen, Ole - In: Young Consumers 3 (2002) 3, pp. 19-32
Reports a survey by GfK Ad Hoc Worldwide on new trends in youth culture and language; this shows a new generation of … advertising. Outlines these attitude changes in relation to femininity and masculinity (notably a general preference in both sexes …; what makes good advertising (humour, naturalness, openness, harmony, aesthetics, provocativeness, and vision marketing …