Soni, Manjari; Jain, Kokil; Jajodia, Isha - In: Young Consumers 22 (2021) 3, pp. 429-455
Purpose: The emergence of mHealth applications has led to the rise of health-based services delivered over smartphones. Younger people are often found to be more innovative toward technology, especially related to smartphones (Rai et al., 2013). Most mHealth application downloaders are...