Guan, Jieqi; Lau, Yui-yip; Yang, Huijun; Ren, Lianping - In: Young Consumers 23 (2021) 1, pp. 90-111
Purpose: This paper aims to explore factors affecting young consumers’ purchasing of new smart products under the influence of social media. Design/methodology/approach: Twenty semi-structured, face-to-face, in-depth interviews were conducted with young consumers who used new media, and five...