Pal, Abhinav; Indapurkar, Kavita; Gupta, Kriti Priya - In: Young Consumers 22 (2021) 3, pp. 503-519
Purpose: This study aims to investigate the moderating role of gamification on the relationship of financial attitude (FA), financial self-efficacy (FSE) and financial planning activity (FPA) of individuals on the financial behavior of individuals and also provides a conceptual background on...