Showing 1 - 5 of 5
consumers’ preferences for shopping at large malls in an emerging market as compared to small outlets (in particular, young …
Persistent link: https://www.econbiz.de/10015044636
Outlines how analysing the way that children think ‐ and shop ‐ will help brand managers and marketers. Focuses on the Strottman Kid Engineers, a US project which gave children from ages 6 to 9 headbands containing video cameras, and assigned them to grocery stores, where they would choose...
Persistent link: https://www.econbiz.de/10015044007
‐motivated spending on children, the time‐poor shopping phenomenon, and has also led to youngsters undertaking shopping trips without …
Persistent link: https://www.econbiz.de/10015044075
Purpose – The purpose of this paper is to examine the emotions young compulsive buyers experience while shopping … buyers for two weeks using their cell phones while they were engaged in the shopping activity. Findings – The results show … consumers go through during the shopping process are not predominantly negative or positive. Instead, young consumers move up …
Persistent link: https://www.econbiz.de/10015044194
resulting cognitive dissonance in the context of spring break student shopping. Design/methodology/approach – The paper employs … exploratory analysis utilizing a quantitative approach. The sample population was drawn from college students who went on shopping …, among other things. Because spring break shopping by students differs from typical adult shopping, some context specific …
Persistent link: https://www.econbiz.de/10015044261