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Sabino, Donna - In: Young Consumers 4 (2003) 1, pp. 9-12

Discusses how the children’s market has grown over the last decades, as parents have increasingly planned to have children and bring them up as emotionally intelligent human beings; marketers need to be aware of children as a distinct and increasingly articulate group. Focuses on the...

Persistent link: https://www.econbiz.de/10015044008

Look who’s talking: family communication during purchase decisions

Thomson, Elizabeth - In: Young Consumers 5 (2004) 1, pp. 23-33

Discusses a research project which focuses on how decisions are made, rather than on who makes them, and in particular on the communication involved when all members of a family participate in buying a product; the family is the most important consumer buying unit in society. Outlines how...

Persistent link: https://www.econbiz.de/10015044044

Children's influence on and participation in the family decision process during food buying

Kümpel Nørgaard, Maria; Bruns, Karen; Haudrup … - In: Young Consumers 8 (2007) 3, pp. 197-216

Purpose – The purpose of this paper is to contribute to studies of family decision making during food buying. In particular a theoretical framework is proposed for structuring future studies of family decision making that include children's influence and participation at specific stages of the...

Persistent link: https://www.econbiz.de/10015044182

Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India

Roy, Sudas; Goswami, Paromita - In: Young Consumers 8 (2007) 4, pp. 269-277

Purpose – The purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove the value‐psychographic traits‐clothing (VPC) purchase behavior hierarchy....

Persistent link: https://www.econbiz.de/10015044186

Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

George, Babu P.; Yaoyuneyong, Gallayanee - In: Young Consumers 11 (2010) 4, pp. 291-306

Purpose – The purpose of this paper is to examine certain aspects of the relationship between impulse buying and resulting cognitive dissonance in the context of spring break student shopping. Design/methodology/approach – The paper employs exploratory analysis utilizing a quantitative...

Persistent link: https://www.econbiz.de/10015044261

The influence of vicarious role models on purchase intentions of Botswana teenagers

Makgosa, Rina - In: Young Consumers 11 (2010) 4, pp. 307-319

Purpose – The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana. Design/methodology/approach – A survey research design was used. Data were collected from a convenience...

Persistent link: https://www.econbiz.de/10015044262

Impact of the internet on teenagers' influence on family purchases

Kaur, Anupriya; Medury, Y. - In: Young Consumers 12 (2011) 1, pp. 27-38

Purpose – The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions. Design/methodology/approach – Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were...

Persistent link: https://www.econbiz.de/10015044267

Influence of children on purchasing decisions of well‐to‐do families

Bahar Isin, F.; Alkibay, Sanem - In: Young Consumers 12 (2011) 1, pp. 39-52

Purpose – This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions … kindergartens in Ankara, Turkey. Findings – Most parents acknowledge that their children do influence their purchasing decisions …. Practical implications – It is suggested that products for which the child exerts least influence on the purchasing decision of …

Persistent link: https://www.econbiz.de/10015044268

Uncertainty and risk: purchase intentions of new and expectant adopting parents

Way, Danielle; Jeanine Meyers, Yuvay - In: Young Consumers 14 (2013) 1, pp. 79-88

Purpose – The consumer culture for expectant parents has changed considerably over the past few decades. Culturally, society places a great deal of emphasis and attention on traditional families and often neglects to recognize non‐traditional families. Although previous consumer literature...

Persistent link: https://www.econbiz.de/10015044326