experience advertising in a historical perspective, how the view of the child has changed and how the presentation of the “good … on the backstage to the very front of the stage in experience advertising during the four decades examined. Moreover, the … actors to advertising copy and imagery. These marketing professionals have from early on addressed children in their own …

hypotheses. Findings – The relationship between the internet‐enabled, domain‐specific knowledge acquisition of young consumers … that the youth market is large and growing in its own right. It also seems possible, though, that many young consumers will …

Purpose – The purpose of this paper is to investigate young consumers’ perceptions toward Twitter and marketing … consumers’ interpretation of Twitter and marketing information on this particular social media platform from the perspective of … consumers.  …

Maps differences among Danish children of 5‐18 years from the perspective of children as consumers; Denmark is a …

currency, a reward and loyalty currency that children collect from promotions and advertising, including on‐pack, online, at …

consumers. Findings – It was found that consumers generally have little knowledge about toys or the toy industry but that any … concerning their benevolence. They should, however, also look for other ways of communicating such care to consumers both …