Showing 1 - 10 of 25
industry, stores, parents, schools, authorities as well as advertising agencies. Design/methodology/approach – A critical … (government, school, children, parents, food and drink manufactures, etc) through a common objective: preventing childhood obesity.  …
Persistent link: https://www.econbiz.de/10015044157
Purpose – The purpose of the paper is to analyze what notions of infants parents are visually met through addressed …-time parents during their child’s first year has been collected and analyzed. Using critical visual discourse analysis, attention … the infant’s character that demands and drives parents toward consumption. Social implications – As the visualizations of …
Persistent link: https://www.econbiz.de/10015044598
Purpose – Despite their responsibility for mitigating the influence of commercial culture on children, parents' views … of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of …‐depth interviews were conducted with parents from different educational backgrounds, living in three different Canadian cities …
Persistent link: https://www.econbiz.de/10015044654
; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents …
Persistent link: https://www.econbiz.de/10015044024
Explores the world of infant research, focusing on a recent study of the behaviour and attitudes of preschool children to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical and sensual nature of the very young children involved,...
Persistent link: https://www.econbiz.de/10015044039
Investigates whether children’s diets can be made both healthy and appealing, in particular the role that parents play … parental attitudes in the UK on health problems in children, plus interviews with children themselves. Finds that parents are … influenced by their parents’ views on what constitutes a healthy diet. Indicates differences between adults and children as far …
Persistent link: https://www.econbiz.de/10015044059
Explores the reasons behind parents’ food purchases for their children, relating this to the part that advertising is … study of 1530 families in the UK sponsored by the Food Advertising Unit, which explored the questions of whether parents … relation of income level to attitudes. Finds that parents do have reservations about advertising to children, with most of them …
Persistent link: https://www.econbiz.de/10015044065
Explains recent attitude research by toy manufacturer Mattel into the need states and drivers of mothers with young children, and the impact of this on toy ownership. Outlines the changes in family life and how this affects attitudes to, and purchase of, toys: mothers often return to work...
Persistent link: https://www.econbiz.de/10015044071
Reports research on Generation X and Generation Y mothers and shows how today’s US mothers differ from those of past generations, such as in being more family oriented and ethnically diverse; mothers are vital to marketers as they tend to “hold the purse‐strings”. Arranges mothers on a...
Persistent link: https://www.econbiz.de/10015044076
English Housing which show that no fewer than 58 per cent of Englishmen aged 20‐24 live at home with their parents, as do 42 … changes, which are producing “beanpole” families in place of the traditional family tree, encourage parents to devote far more … people are much less mature and independent than the previous generation, and less rebellious also; parents now aspire to be …
Persistent link: https://www.econbiz.de/10015044093