Showing 1 - 8 of 8
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
social costs of entrepreneurship are likely to be higher for academic entrepreneurs and empirically investigates the … performance premium varies across types of academic entrepreneurs and founders’ academic disciplines. -- Academic Entrepreneurship …
Persistent link: https://www.econbiz.de/10009696949
This paper examines how university research alliances and other cooperative links with universities contribute to startup employment growth. We argue that “scientific absorptive capacity” at the startup is critical for reaping the benefits from university research alliances, but not...
Persistent link: https://www.econbiz.de/10010428152
The contribution of different-sized businesses to job creation continues to attract policymakers’ attention, however, it has recently been recognized that conclusions about size were confounded with the effect of age. We probe the role of size, controlling for age, by comparing the cohorts of...
Persistent link: https://www.econbiz.de/10010437615
The concept of knowledge has gained in interest since industrialized economics have induced a shift in importance from labor, capital and natural resources towards intellectual resources. This study investigates how the management of knowledge influences the innovation performance of a firm....
Persistent link: https://www.econbiz.de/10003893119
This study examines how industry-specific managerial experience affects firms’ innovation performance in the context of different institutional environments. Based on firm-level data from 27 Central and Eastern European countries we identify a robust positive relationship between...
Persistent link: https://www.econbiz.de/10010238366
This paper presents the results of an empirical test concerning the auction model of Gilbert and Newbery (1982). The study uses data on German companies in order to analyze expenditures for technology licenses. Aside of standard control variables the motives for innovation expenditures are also...
Persistent link: https://www.econbiz.de/10002822031
Do academic scientists bring valuable human capital to the companies they found or join? If so, what are the particular skills that compose their human capital and how are these skills related to firm performance? This paper examines these questions using a particular group of academic...
Persistent link: https://www.econbiz.de/10003435435