Showing 1 - 10 of 27
Determining the research and development (R&D) boundaries of the firm as the choice between internal, collaborative and external technology acquisition has since long been a major challenge for firms to secure a continuous stream of innovative products or processes. While research on R&D...
Persistent link: https://www.econbiz.de/10003608125
Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for...
Persistent link: https://www.econbiz.de/10003383660
Dieser Beitrag untersucht die personalwirtschaftlichen Aspekte der Fremdvergabe von IT-Leistungen. Er bietet einen systematischen Überblick über bestehende theoretische und empirische Arbeiten zum Thema IT-Outsourcing und legt dabei einen besonderen Schwerpunkt auf die personalwirtschaftlichen...
Persistent link: https://www.econbiz.de/10011447156
This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra±c on the print circulation...
Persistent link: https://www.econbiz.de/10003224340
Persistent link: https://www.econbiz.de/10003243028
We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...
Persistent link: https://www.econbiz.de/10002515438
This paper analyzes the persistence of firms' exporting behavior in a panel of West German manufacturing firms. Dynamic binary choice models allow us to distinguish between true and spurious state dependence in firm performance. Using random effects models as well as a recent fixed effect...
Persistent link: https://www.econbiz.de/10002515459
Persistent link: https://www.econbiz.de/10002137113
We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger non-causality tests on the ba- sis of an extensive and externally audited quarterly data set for the German magazine market spanning the period I/1998 to II/2004. We use...
Persistent link: https://www.econbiz.de/10003025761
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10008660632